February 5, 2024

Mumpower recognised for Best Boutique Agency



Mumpower has been named a finalist in the 2023 Australian Influencer Marketing Council (AiMCO) Awards in the category of ‘Best Boutique Agency.’ This recognition highlights Mumpower’s commitment to fostering meaningful connections with authenticity, originality and best-in-class service for brands looking to fast-track relationships with the Mum-market.

The AiMCO Awards, known for celebrating outstanding collaborations between brands and creators continues to grow in popularity with more than 220 entries across 26 categories. Patrick Whitnall, AiMCO’s Managing Director says:

“The creator industry continues to thrive, and our awards embody this; this year is the biggest and best yet.”

Commenting on the nomination, Christie Nicholas, Director of Mumpower, shared,

“Being selected as one of only three finalists in the ‘Best Boutique Agency’ category is a testament to the dedication and creativity of our team at Mumpower. This is our third year in a row being AiMCO finalists, and this recognition aligns with our ongoing commitment to elevate influencer marketing best practices and industry knowledge.”

“The Power of Connection” was the theme of the Aimco Influencer Awards night! And in the spirit of this, Mumpower was recognised as one on only 3 finalists as Best Boutique Agency from a pool of hundreds!

I’m so proud of the team, our brand partners and our mum influencer and creator network that continues to support our journey for the past 14 years!!!!Time flies! My favourite part was definitely meeting a remarkable, humble and seriously fun group of industry peers.

The winners of the AiMCO Awards will be unveiled during the celebration and ceremony at Doltone House, Jones Bay Wharf, on Thursday, February 29, 2024.

To see the full list of finalists click HERE.


Mumpower is Australia’s leading agency that fast-tracks growth for Mum-centric brands. With a vast network of influential Mums and Mum-shoppers, we keep the word’s most powerful consumers at the centre of the conversations and empower more Mums to know, love and trust your brand.

AiMCO is the foremost Australian industry body that brings together the expertise of a diverse collective of industry professionals, marketers and content creators who are committed to elevating influencer marketing best practice, campaign measurement and industry knowledge.